Top brands. Best Prices.
This is our mission, our vision and our promise.

We are a global online omni-channel group led by young professionals. We are service-driven, detail-oriented and passionate about what we do.

After over ten years of expertise in modern entrepreneurship, we are now an eyewear e-commerce leader in over 20 countries worldwide with a growing physical retail store presence in our key markets.

SmartBuyGlasses is an interactive and personalized alternative for purchasing prescription lenses, designer eyewear and contact lenses.

We believe that when you shop with us your experience should be fun, fast and easy. It’s that simple.

We believe that people should express their individuality by experimenting with their looks. As such, our goal has been to deliver this through unlimited choice of designer brands.

Through our relationships with some of the world’s leading suppliers, we’ve been able to provide some of the most exclusive eyewear brands such as Ray-Ban, Oakley, Gucci and more. Additionally, we aim to provide the best eyeglasses for professionals with the outstanding technology of our blue block lenses — with a view to help our customers put the important aspects of life into focus.

Changing the world — one frame at a time

We believe in being a vital part of social change for the better.

For this reason, we are committed to making a social impact. We have donated over $1,000,000 retail value worth of eyewear to visually-impaired individuals in some of the less privileged corners of the globe.

Our partnerships with organisations such as Unite for Sight, Eden Projects and Orbis International enabled us to provide some of the world’s poorest communities with access to necessary vision care and prescription eyewear, supporting our charity partners in eradicating preventable blindness around the world including in Africa and China.  

This is our story so far. We’ve been on a path of experimentation, learning and, most importantly, of passion.

Take a look!

Take 20% on lenses and frames from SmartBuy Collection with minimun value 30 USD by using code SBCJOLLY20 

Celebrate International Women's Day with 30% OFF the women's range of SmartBuy Collection' female empowering eyewear by using code WOMEN30OFF 

Save 7% off on your Gucci specs by using code GUCCIEYE7 

35% off on SmartBuy Collection Lens by using code RXSBC35 

Warehouse clearance up to 70% off! 

Enjoy 10% off all sunglasses & eyeglasses on orders over $100. 

Affordable stylish frames from $9 

Be A Smart Buyer - Eyewear frames + Free lenses start from $28! 


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